In Japan, there is less public affection than Europe or America. So when Valentine's Day arrives, it is a great time to openly show affection to all those you care about. Mentioned in our previous Valentine's Day article, this can not only include our significant other but family, friends, co-workers, and bosses as well. Every country has their own Valentine's Day marketing campaigns.
Restaurants and companies in Japan like Lotteria, Krispy Kreme, Dominos, Godiva, and Starbucks had came up with their own special variation of Valentine's Day treats.
- Lotteria: Chocolate sauce burger & fries with chocolate dip
- Starbucks: Chocolate orange mocha
- Krispy Kreme: Limited Edition donuts
- Domino's: Heart Pizza & Kabedon service
- Godiva: Surprise Messenger (2015)
This year, Godiva, a popular chocolate company has came up with an interesting chocolate campaign this year called Surprise Messenger. People are able to send their special one chocolates through a messenger service. Another option within this campaign is a mask card where the chocolate you give will include a card with the sender wearing a mask. It's pretty mysterious like showing someone that you are their secret admirer.
If you want to make your own chocolates this year for Valentine's Day, here is a recipe on how to make Nama Chocolate by Nami (Just One Cookbook)! This recipe requires few ingredients and is quite simple to make. As long as you have chocolate, heavy cream, and cocoa powder, you might want to try making this variation of truffles. To simplify this process in three steps, you melt the chocolate, pour into pan, and chill overnight! Below is a video on Nami making the matcha variation of Nama Chocolate so be sure to watch it!
*Tips* If you need cute and inexpensive wrapping paper for your chocolates, look for a store named Daiso as they sometimes carry a great variety of gift wrapping options.
Good luck this year on Valentine's Day and hope you are able to spend it with someone you care about! Don't forget that chocolates always get discounted right after the holiday, and that one month from now will be White Day.